Purpose:

  • To assist the Board in carrying out its planning and policy responsibilities with regard to public relations and communications;
  • To assist the Principal, Board, and Recruitment Team with planning, creating, implementing and monitoring a program to market Lansing Catholic High School for image and enrollment;
  • To assist the Principal (and President) in developing a communication plan to promote Lansing Catholic High School for image and enrollment;
  • To assist the Principal (and President) in implementing Lansing Catholic High School’s communication plan;
  • To assist the Board in carrying out its planning and policy responsibilities with regard to enrollment and its phases of recruitment, admissions, and retention;
  • To assist the administration in the implementation of enrollment programs and efforts.

Responsibilities:

  • To serve in a leadership role with the administration and the Board in the implementation of a comprehensive communication program;
  • To advise and assist the administration in the design and preparation of all public relations materials;
  • To assist the Principal, Board, and Recruitment Team with gathering information used to explore and investigate marketing opportunities;
  • To assist the Principal, Board, and Recruitment Team with creating and writing a marketing plan;
  • To assist the Principal, Board, and Recruitment Team with the implementation of a comprehensive marketing program;
  • To assist the Principal, Board, and Recruitment Team with measuring, assessing and modifying a comprehensive marketing program;
  • To periodically report to the Board on marketing activities;
  • To assist the Principal with design, layout, copy, and graphics of school communication materials including:
    • Brochures
    • Newsletters
    • Annual reports
    • Stationery and other identity media
    • Other pieces as deemed appropriate by the Marketing Committee;
  • To assist the Principal with periodic press releases to local media outlets;
  • To assist the Principal with content, design, structure, updating, and publishing the school’s web site;
  • To work with the Board on communication related projects as they pertain to the school’s marketing plan;
  • To periodically report to the Board on communication activities.
  • To assist in the planning, designing, preparing and proposing of a comprehensive enrollment management plan to the Board for approval;
  • To serve in a leadership role with the Board and administration in the implementation of recruitment, admissions and retention events and activities;
  • To report periodically to the Board on enrollment activities and assist in the design and analysis of the annual enrollment report;
  • To recommend to the Board and administration policies in the areas of recruitment, admissions and retention;
  • To assist the Board and administration in the implementation of enrollment activities and events;
  • To support the school’s Director of Admissions.

Members:

  • Mary Lou Heberlein, Chair
  • Katie Gleason
  • Karen Gavin
  • Danielle Lenz
  • Matt Treadwell
  • Danni Schertzing
  • Jarrid Thelen
  • Dave Washburn