Marketing, Enrollment, and Communications Committee

Purpose:

To assist the Board in carrying out its planning and policy responsibilities with regard to public relations and communications;
To assist the Principal, Board, and Recruitment Team with planning, creating, implementing and monitoring a program to market Lansing Catholic High School for image and enrollment;
To assist the Principal (and President) in developing a communication plan to promote Lansing Catholic High School for image and enrollment;
To assist the Principal (and President) in implementing Lansing Catholic High School’s communication plan;
To assist the Board in carrying out its planning and policy responsibilities with regard to enrollment and its phases of recruitment, admissions, and retention;
To assist the administration in the implementation of enrollment programs and efforts.

Responsibilities:

To serve in a leadership role with the administration and the Board in the implementation of a comprehensive communication program;
To advise and assist the administration in the design and preparation of all public relations materials;
To assist the Principal, Board, and Recruitment Team with gathering information used to explore and investigate marketing opportunities;
To assist the Principal, Board, and Recruitment Team with creating and writing a marketing plan;
To assist the Principal, Board, and Recruitment Team with the implementation of a comprehensive marketing program;
To assist the Principal, Board, and Recruitment Team with measuring, assessing and modifying a comprehensive marketing program;
To periodically report to the Board on marketing activities;
To assist the Principal with design, layout, copy, and graphics of school communication materials including:
- Brochures
- Newsletters
- Annual reports
- Stationery and other identity media
- Other pieces as deemed appropriate by the Marketing Committee;
To assist the Principal with periodic press releases to local media outlets;
To assist the Principal with content, design, structure, updating, and publishing the school’s web site;
To work with the Board on communication related projects as they pertain to the school’s marketing plan;
To periodically report to the Board on communication activities.
To assist in the planning, designing, preparing and proposing of a comprehensive enrollment management plan to the Board for approval;
To serve in a leadership role with the Board and administration in the implementation of recruitment, admissions and retention events and activities;
To report periodically to the Board on enrollment activities and assist in the design and analysis of the annual enrollment report;
To recommend to the Board and administration policies in the areas of recruitment, admissions and retention;
To assist the Board and administration in the implementation of enrollment activities and events;
To support the school’s Director of Admissions.

Members:

Mary Lou Heberlein, Chair
Katie Gleason
Karen Gavin
Danielle Lenz
Matt Treadwell
Danni Schertzing
Jarrid Thelen
Dave Washburn